4

Designing a Dual Marketing Program

Year:
2001
Language:
english
File:
PDF, 116 KB
english, 2001
5

The managerial implications of networking

Year:
1990
Language:
english
File:
PDF, 1.58 MB
english, 1990
10

Marketing–sales interface configurations in B2B firms

Year:
2010
Language:
english
File:
PDF, 276 KB
english, 2010
11

Dealing with downstream customers: an exploratory study

Year:
2011
Language:
english
File:
PDF, 216 KB
english, 2011
12

Measuring Involvement of a Network of Customers in NPD

Year:
2016
Language:
english
File:
PDF, 202 KB
english, 2016
14

Involving purchasing in new product development

Year:
2002
Language:
english
File:
PDF, 129 KB
english, 2002
16

Creating a market-oriented product innovation process: A contingency approach

Year:
2009
Language:
english
File:
PDF, 227 KB
english, 2009
17

Marketing in the twilight zone

Year:
1998
Language:
english
File:
PDF, 966 KB
english, 1998
18

Organizational networks: Toward a cross-fertilization between practice and theory

Year:
1996
Language:
english
File:
PDF, 1.10 MB
english, 1996
19

From conflict to crisis in collaborative NPD

Year:
2014
Language:
english
File:
PDF, 338 KB
english, 2014
21

More Research Priorities

Year:
2015
Language:
english
File:
PDF, 26 KB
english, 2015
27

User and third-party involvement in developing medical equipment innovations

Year:
1991
Language:
english
File:
PDF, 2.13 MB
english, 1991
31

Sales–marketing encroachment effects on innovation

Year:
2016
Language:
english
File:
PDF, 431 KB
english, 2016